Veganuary, the global organisation encouraging people to try vegan in January and beyond, expanded its global presence again this year with new campaigns in Canada, Peru and Malaysia in collaboration with partner organisations in those countries. Globally, around 25.8 million people participated in Veganuary in January 2025. A new sister campaign, V-March, will bring the Veganuary concept to even more people when it launches next month in China.
Nationally representative surveys were commissioned by Veganuary in 11 of its core campaign countries to establish the percentage of people who report having taken part in Veganuary during January 2025. Based on these results and the current population estimates for each country, Veganuary has calculated that roughly 25.8 million people worldwide chose to try vegan this January as part of Veganuary.
Celebrities continue to be drawn to the campaign’s positive, friendly approach to diet change, with Woody Harrelson, Pamela Anderson, Bethany Antonia, Victoria Ekanoye, Hugh Fearnley-Whittingstall, Ainsley Harriott and Levi Roots all offering recipes and cooking tips for 2025 participants.
Olympic rowing champion Imogen Grant urged people to follow in her footsteps and use Veganuary to start their plant-based journey. Veganuary Ambassador Chris Packham sent a heartfelt message to fellow TV presenter Jeremy Clarkson, encouraging him to take part in Veganuary to help his heart health.
Love Island star India Reynolds shared her pragmatic approach to plant-based eating on Veganuary’s podcast which also hosted Maggie Baird, Billie Eillish’s mother and long-time plant-based advocate, reflecting on how the food landscape has changed over the past decade.
But the Veganuary 2025 momentum isn’t over yet! Mangchun Sanyue, roughly translated to Vegan Spring March or V-March for short, a sister campaign developed by China Vegan Society with the support of Veganuary’s global team, will launch on 1st March and run for 31 days.
While Veganuary has inspired millions of people worldwide to explore the benefits of eating plant-based, with official campaigns already running in 20 countries, the traditional January challenge isn’t a perfect fit for every audience. In China, the timing of the Lunar New Year – falling between late January and early February – makes it a challenging season for lifestyle changes.
The team at China Vegan Society conceptualised V-March as a fresh twist on Veganuary more tailored to the Chinese calendar. Over 50 businesses in China have already committed to being a part of the campaign by launching or promoting plant-based products, and many more are expected to join.
Source: https://veganuary.com/veganuary-2025/