The current global food system is one of the most significant drivers of environmental destruction, as the United Nations report indicates. The disproportionate use of land for animal farming (more than 80% of farmland) only supplies 18% of the world’s calories. Moreover, the pressure to clear more land for livestock production further exacerbates habitat loss, endangering species and contributing to deforestation.
A solution to this crisis lies in a shift to predominantly plant-based diets. By reducing the demand for animal products, we can reduce the need for extensive land use and resource depletion, thus preserving natural ecosystems. Although the EU predicts a modest decline in per capita meat consumption by 2030, European consumers still eat nearly twice as much meat as the global average.
Europe has begun to acknowledge the environmental benefits of plant-based diets and has initiated some steps towards promoting plant-based food, although its campaigns supporting increased meat consumption—such as the EU’s “Become a Beefatarian” initiative[1]—have drawn criticism from several actors and environmentalist movements.
In this context, one Spanish company is leading the charge in creating sustainable plant-based alternatives. Heura[2] is a brand that exemplifies the potential of the plant-based food industry. Founded in 2017, Heura wants to revolutionize the food system by offering high-quality plant-based meat alternatives, using Mediterranean ingredients such as olive oil, and offering both nutritious and environmentally friendly products, reflecting a commitment to sustainability that goes beyond taste.
Heura has also made significant strides in reducing its environmental footprint by introducing packaging changes that reduced its carbon emissions and its water usage by 14%. The company’s success shows that there is a growing market for plant-based products that align with consumer values around health, environmental responsibility and animal rights.
As consumer demand for plant-based foods continues to rise, more retailers and policymakers are likely to follow this example, making plant-based options more accessible and affordable.
In conclusion, the transition to plant-based diets is not just a trend but a necessity. With the right economic incentives, public policies, and consumer support, plant-based alternatives can lead the way towards a healthier planet. By addressing the environmental, economic, and cultural challenges of the current food system, we can create a future where plant-based diets are not only affordable but are the default choice for a sustainable, ethical, and nutritious global food system.
[1] Link to the original article: https://www.slowfood.com/become-a-beefatarian-the-absurd-eu-campaign-calling-for-an-increase-in-meat-consumption/
[2] Link to Heura website: https://heurafoods.com/it/food-activism